In less than 10 years, they have become prescribers who make and break brands and trends. Tips for getting started with Flora, aka dressingdesmodeuses.com.
Do you compile all fashion magazines on the lookout for the latest trends? Your wardrobe is overflowing and your computer’s favorite bar is full of e-shops and blogs? And, most importantly, do you love to talk about fashion? Basically, you have the soul of a blogger in the making. Flora, stylist, and author of the blog dressingdesmodeuses.com gives you her 10 good tips to help you get started in the world of the blogosphere:
1. Find a name and a good one!
Easy to say but given the number of blogs already existing, the task can be tricky. “Make sure your name does not already exist, that there is not too much competition on the same word and choose something short and easy to remember,” says Flora. Before you go to the ball, brainstorm with friends and type your ideas on the search engines to see what comes out.
2. Show your difference.
The fashion blogosphere is already busy but there is room for everyone. Your goal is not to be a star on the web but to express your point of view and your ideas about fashion. The more you emphasize your differences and your uniqueness, the more you can retain readers. Establish an editorial line and stick to it!
3. Be creative.
Behind the blog, there is a person: it is this person who will federate around her a community. Faced with the thousands of fashion blogs that abound today on internets, better be original, work its angles, think about his looks and lick his photos.
4. Look at the design of your site.
The storefront and the banner are part of your blogging identity. This is probably the first thing readers will see about you. Do not hesitate to call a friend graphic designer to get a result that suits you and who is also very qualified. It’s your brand image.
5. Post regularly.
This is the ba-ba to hope to retain a community. “The more you post, the more you go back to Google,” says Flora. The best? A daily post. If this pace is impossible to hold, still try to be regular by imposing a minimum of 2 posts per week to make readers looking for new things to pass and return to your fashion blog. If you hang around too much, they may get bored and never come back.
6. Be present on all social networks.
The blog is your showcase. But at the time of Facebook, Instagram, Snapshot and others, it is necessary to play on all the tables. They work as relays: every new Instagrammed photo will make your community want to click on your post. It’s the snowball effect.
7. Interact with each other.
When we start, we must start by getting closer to the blog community we love to get into their “entourage”. So we have to leave comments on friends blogs, but comments that make sense, not just comments to show that we exist! You also have to look after your own community and never leave unanswered comments. “And always answer with courtesy,” recalls Flora! In the long run, comments and likes will make the success of your blog.
8. Set limits.
“Am I ready to put on a bra or swimsuit? Am I ready to show the faces of my children (if I have any)? Do I really want to reveal the least of my moods here? “. These are the kinds of questions that Flora advises to ask before even opening her blog. “The bigger your community gets, the more important it is to set boundaries. Otherwise, people will let go of the comments, “warns Flora.
9. Develop good relationships with brands.
When we start, we do not care. A fashion blog quickly attracts brands looking to place themselves via sponsored tickets or affiliation. It is, therefore, better from the start to know how to act and what to say to one’s community. By adopting a clear position and assuming all your posts, you will avoid many vehement comments and you will gain the trust of your readers.
10. Master the basics of SEO.
When you start, no one really knows you. Internet users will come to you by typing keywords. To get back in the search engines, learn to write titles identifiable by Google and write in SEO (Search Engine Optimization).